Toby Roberts

Toby first climbed at an after-school club at 7 years old and his passion for the sport was obvious. By 10 years old Toby was already insistent he had found what he wanted to do in life.

Regional, national and international success followed, supported by his father – and AssetFlow’s Co-Founder – Tristian. In line with Toby’s emerging talent, Tristian’s role evolved from supporting father to high performance climbing coach.

Powered by Tristian, AssetFlow and Toby’s training plan are built on a strong foundation and long-term approach to success. Within just 2 years on the senior circuit, Toby won Bouldering and Lead World Cups and became Great Britain’s most successful male competition climber ever.

Toby’s long-term plan saw him claim the ultimate Sport Climbing prize at the Paris 2024 Olympics, becoming the youngest individual British athlete to win Olympic Gold in 64 years.

A true reflection of the power of planning, meticulous attention to detail, collaboration, and perseverance, we are proud to announce Toby as an AssetFlow Brand Ambassador in 2024.